On Peacock, with the lower subscription, you get four minutes of commercial time, and with the higher subscription, you get no commercial time. You will probably be getting more show content after February of next year because we don’t have to limit the show to 38 minutes with 22 minutes of commercial time. We’ll have Bill Hayes and Susan Seaforth Hayes showing each other how to access Peacock.ĭigest: What about people who are worried that the show isn’t going to be the same?Ĭorday: For starters, it’s the same show.
So we’ll be doing some promos, PSAs for that. Certainly the last one did very well, CHAPTER 2, and knowing that, they felt the best way to boost subscriptions was migrate us, and I think BEYOND SALEM has had a lot to do with it.ĭigest: Are you concerned that people might be reluctant to watch on a different platform?Ĭorday: Well, we have to find a way to make this very easy and palatable for our viewers, be it young or old, to know how it works, not only by subscription, but how it actually works at home on your phone and with your TV. I think that BEYOND SALEM, as wonderful as they were, were, in a way, a litmus test for Peacock to see how the show performed exclusively behind the paywall.
Digest: Do you think the success of BEYOND SALEM played a factor here?Ĭorday: Yes, definitely.
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